Sudaca Consulting
Identity development and branding for Sudaca Consulting. Sudaca Consulting works with various organisations to expand their operations, with a specific South American community focus. The brief was to create a brand that was aspirational, trustworthy, warm, social and community-focused, with reference to progress and self-development. The brand also had to be recognisably South American.
I developed several concepts, with the final identity utilising traditional South American patterns and being something decidedly illustrative, full of life, approachable and colourful. The stylised mountains represent both the Andes and the self-developmental aspect of the business.
I developed several concepts, with the final identity utilising traditional South American patterns and being something decidedly illustrative, full of life, approachable and colourful. The stylised mountains represent both the Andes and the self-developmental aspect of the business.
